Daria Shapovalova

Daria joined the IER team in 2022. She has experience conducting sociological and market research, working with data, and preparing analytical materials. She combines a research-oriented approach with strong analytical thinking and has a particular interest in human behaviour. She identifies patterns in data and turns research results into meaningful insights. She is known for her reliability, resilience, systematic approach, and attention to detail.

Daria graduated from Taras Shevchenko National University of Kyiv with a master’s degree in Sociology and from Vasyl Stus Donetsk National University with a degree in Finance, Banking and Insurance. She also studied at Genesis Marketing School and Genesis Product School, further developing her expertise at the intersection of research, analytics, marketing, and product.