Assessment of reactions, expectations and strategies of key importers of Ukrainian products in top-10 importing countries

The research examines the reactions, expectations, and behavioural strategies of key importers of Ukrainian products in major foreign markets. Based on official statistics, open sources, and more than 30 in-depth interviews with representatives of Ukrainian embassies, business associations, chambers of commerce, and companies, it identifies the main risks and measures that may restrict Ukrainian goods’ access to these markets.

The document provides an overview of trade, analyses formal and informal response measures, and identifies key stakeholders and the risk of introducing trade restrictions in different countries. The research results should be taken into account when preparing Ukraine’s Export Strategy to 2030.

More details are available in the presentation below.